Create Multiple Variations

With Dynamic Experiences you can create multiple variations and choose how you want to have them served, either based upon their performance or by the traffic split that is defined as the percent of audience.

1. On the Experience list page, select the required dynamic experience for which you want to create variations.

   

2. Click + ADD VARIATION.

   

3. Set the Allocation option either to Manual or to Automatic:

   • When using Manual allocation, impressions are distributed according to the percentage of the audience in the variation settings.

   • When using Automatic allocation, impressions are distributed by experience optimizer to get maximum performance for your optimization metric. You can choose from two target performance metrics - CTR and RPS.